According to Erik Davis, managing editor of Fandango, the social media and reviews embargo for Avengers: Infinity War will lift later than anticipated. Davis tweeted out:
“THIS JUST IN: The official review and social media embargoes on #AvengersInfinityWar are as follows: Social Media Reactions: Monday 4/23, 10:30pmPT Reviews: Tuesday 4/24 3pmPT”
Typically, when a studio lifts its film’s embargo so close to the movie’s release date, for the most part, it spells out a mediocre to disastrous outcome. However in this case, Davis likens the lifting as to Disney’s treatment of the Star Wars films. A late lift is meant to protect against spoilers being released. Davis tweeted:
“From what I am hearing — and to answer a bunch of similar responses — this late embargo has nothing at all to do with concerns about the movie and everything to do with concerns about major reveals and plot twists. This is exactly how Disney treats its STAR WARS movies, btw”.
Admittedly, the trailers for Avengers: Infinity War have underwhelmed me. However, that doesn’t negate the excitement and buildup among general audiences and Marvel’s ever-burgeoning fan base. One need only look to the multitude of Reaction Mashups online to see that the vast majority are excited for the film’s release.
Avengers: Infinity War is set for release on April 27th, 2018 and stars Robert Downey Jr, Chris Evans, Scarlett Johansson, Chris Hemsworth, Mark Ruffalo, Zoe Saldana, Chris Pratt, Dave Bautista, Elizabeth Olsen, Paul Bettany, Bradley Cooper, Tom Holland, Sebastian Stan, Jeremy Rnner, Karen Gillan, Benedict Cumberbatch, Chadwick Boseman, Letitia Wright, Danai Gurira, Winston Duke, Paul Rudd, Benedict Wong, Pom Klementieff, Tessa Thompson, Benecio Del Toro and Josh Brolin. Avengers: Infinity War is directed by Joe and Anthony Russo.